information technology architecture, production lines). This can comprise the development of entirely new business models, the diversification into additional business models, the acquisition of new business models, or the transformation from one business model to another (see figure on the right).  Business models are also referred to in some instances within the context of accounting for purposes of public reporting.  He also frequently addresses the board meetings of Fortune 500 firms, like ANZ Bank. Communications of the Association for Information Systems 16 1-40. Finally, a third common business model is monetization of data and metadata generated from the use of platforms. Over the last 3 years, I've built out the first phase of my work on the change in business models in a networked world. He was also appointed in October 2018 as the Co-Chair of the World Economic Forum's Global Future Council on Innovation Ecosystems. 1 talking about this.   , In 2020, Choudary became the youngest ever recipient of the Distinguished Alumnus Award at the Indian Institute of Management (IIM) Bangalore. Previously he served as the Vice Chair and Chair for AACSB International, Tampa, Florida. Sangeet Paul Choudary. Examples include: razor (bait) and blades (hook); cell phones (bait) and air time (hook); computer printers (bait) and ink cartridge refills (hook); and cameras (bait) and prints (hook). Huiyao (Henry) Wang is the founder and president of Center for China and Globalization (CCG), a non-government think tank in China, which is ranked among the top 100 think tanks in the world. Do Some Business Models Perform Better than Others? She runs the Design Lab at Harvard University and teaches design and innovation at the Harvard John A. Paulson School of Engineering and Applied Sciences, Harvard Graduate School of Design, and Harvard Business School. Data is at the heart of successful matchmaking, and distinguishes platforms from other business models. A second type is the "innovation platform", which provides a common technology framework upon which others can build, such as the many independent developers who work on Microsoft's platform. View Sangeet Paul Choudaryâs profile on LinkedIn, the worldâs largest professional community. 31 quotes from Sangeet Paul Choudary: 'all design decisions should ensure the repeatability and sustainability of the core interaction that the platform enables. . Berglund and Sandström (2013) argued that business models should be understood from an open systems perspective as opposed to being a firm-internal concern. In contrast, firms implement their business model at the operational level, through their business operations.  His recommendations for regulating platforms through open data sharing were instrumental in informing the Danish government's decision to implement open data regulation for Airbnb in May 2018. Researchers codified their research into a sourcing business model known as Vested (also referred to as Vested Outsourcing). Tom Cochran is a former Obama Administration appointee, having served both in the White House and Department of State between 2011 and 2016. ", "Airbnb tax evaders targeted in landmark deal", "World's first collective agreement between platform company and trade union in Denmark", "WIPO Conference on the Global Digital Content Market: Focus on Asia-Pacific", "Africa's platform business economies | Standard Bank", "Singapore must think like a platform to thrive as a digital hub", "Future of Work Research Papers (The future of work)". (2005) consider the Business Model as the blueprint of how a company does business. Sangeet is the founder of Platformation Labs and the best-selling author of Platform Revolution and Platform Scale. , Choudary co-authored the article "Pipelines, Platforms, and the New Rules of Strategy" in the April 2016 edition of the Harvard Business Review . Design themes refer to the system's dominant value creation drivers and design content examines in greater detail the activities to be performed, the linking and sequencing of the activities and who will perform the activities. He is the co-chair of the MIT Platform Strategy Summit and an industry advisor to the Global Platform Data Project at Stanford University. Magretta, J.  , Choudary is an alumnus of the Indian Institute of Technology (IIT) Kanpur and the Indian Institute of Management (IIM) Bangalore. See the complete profile on LinkedIn and discover Sangeetâs connections and jobs at similar companies. , Choudary is best known for his work on the transition of business models from pipelines to platforms. Today, the type of business models might depend on how technology is used.  Choudary's work on the transformation of incumbent businesses to platform business models has been widely quoted in media. Exploring the economics of digital platforms and AI. Appearances. It is about transforming processes that were non digital or manual to digital processes. Examples of transaction platforms include Amazon, Airbnb, Uber, and Baidu. He is the CEO of Ergo, a strategy and geopolitical intelligence firm headquartered in New York. Eric K. Clemons (2009) asserts that consumers no longer trust most commercial messages; Van Dijck argues platforms are able to circumvent the issue through personal recommendations from friends or influencers on social media platforms, which can serve as a more subtle form of advertisement. Sangeet is also the young global leader at the World Economic Forum and founder at Platform Mission Labs and keynote speaker. The brand is a consequence of the business model and has a symbiotic relationship with it, because the business model determines the brand promise, and the brand equity becomes a feature of the model. A collection of podcasts episodes with or about Sangeet Paul Choudary, often where they are interviewed. Platforms, What Twitter knows that Blackberry didn't, "Three elements of a successful platform". He published two books to support his thesis :"Smart Villages of Tomorrow: The Road to Mori" and "The Untouchables" and is known as the Father of Smart Villages. His research on worker exploitation by labor platforms was released by the International Labor Organization  as part of their Future of Work Research Paper Series.  The Toolbox creates connection by making it easy for others to plug into the platform. By far the most common type are "transaction platforms", also known as "digital matchmakers". Cambridge University Press, Unpacking Sourcing Business Models: 21st Century Solutions for Sourcing Services, The University of Tennessee, 2014. Alt, Rainer; Zimmermann, Hans-Dieter: Introduction to Special Section – Business Models. Hummel, E., G. Slowinski, S. Matthews, and E. Gilmont.  found that some business models, as defined by them, indeed performed better than others in a dataset consisting of the largest U.S. firms, in the period 1998 through 2002, while they did not prove whether the existence of a business model mattered.  He has also been retained as an industry thought leader by technology brands including Microsoft,    Huawei  and AT&T. They allow users to create and consume value. 2009. Business Model Design: An Activity System Perspective. In: C. Zott, R. Amit, & L.Massa. Massa, L., & Tucci, C. L. 2014. Business model innovation. Well-known business models can operate as "recipes" for creative managers. , Choudary has worked with several governments and policy makers in Europe to help them develop competitive and regulatory responses to global platforms entering Europe. VG received Thinkers 50 Distinguished Achievement Awards in two different categories, a rare feat: Breakthrough Idea Award in 2011 and Innovation Award in 2019. The following examples provide an overview for various business model types that have been in discussion since the invention of term business model: Technology centric communities have defined "frameworks" for business modeling. Of technology, Hummel et al and metadata generated from the perspectives of design themes and content! ( also referred to as Vested Outsourcing: Five Rules that will Transform Outsourcing '' new! Everyday online connections among people, businesses can reach a large number of customers with minimal costs services. 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